Privacy Policy

Protection of Your Personal Data

The protection of your personal data is a matter of major importance for us.

Personal data encompass the specific information about the personal or material circumstances of an identified or identifiable natural person. They include such information as the person's name, address, telephone number and date of birth. Since these data are the subject of special protection, we collect them only to the extent that is technically necessary.

In the following, we meet our obligation to explain to you what information is recorded when your visit our internet site and how this information is subsequently used. Our data protection practices are in conformity with the provisions of the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG)..

We will collect, process and store your personal data solely and exclusively as needed for the processing of queries and, as appropriate, the handling of orders/contracts. Only if you have separately given your consent in advance will your data be used for more extensive purposes (e.g. for the dissemination of information about offers in newsletters, etc.) and solely for the purposes stipulated expressly in your consent declaration.

The responsible party within the sense of Section 13 (1) TMG and the responsible party with the sense of privacy law is

HAMBURG BUSINESS CENTER im Hanse-Viertel GmbH
Poststrasse 33
20354 Hamburg

Phone: 040 / 350 85 85
Fax: 040 / 350 85 80

Email: office@hbc.de

Fully Authorised Managing Director: Jochen Ruttkamp


It is generally possible to use out website without revealing any personal data. Whenever personal data (e.g. name, address or email addresses) are collected on our site, the collection will, to the extent possible, always be on a voluntary basis. Data will not be forwarded to third parties without your express consent.

We want to point out that data transmission on the internet (e.g. email communication) may have security gaps. Seamless protection of the data from third-party access is not possible.

We hereby expressly object to the utilisation by third parties of the contact data we have disclosed pursuant to our legal obligations for the purpose of sending advertising and information materials that have not been expressly requested. The site operator expressly reserves the right to initiate legal action in the event of unsolicited sending of advertising information such as spam email.

Utilisation of Your Data

There are various functions on our site that, when used, result in the collection, processing and storing of personal data. We explain below what happens to these data:

Contact Form

The data submitted during the use of our contact form will be used solely for the processing of the queries that are submitted using the contact form. The collected data will be deleted within six months after the query has been processed.

Disclosure of Data to Third Parties

We disclose to third parties solely the data (e.g. name and address) necessary for us to fulfil our contractual obligations and for third parties to ensure smooth processing (in particular for the processing of a concluded contract) or if their storage is required pursuant to other legal grounds. If you make personal data available to us, these data will be utilised solely for the purpose described to you before you agreed to enter the data. We will store your personal data only as long as required for the stipulated purpose of the data collection or as required by law.

No disclosure is made to third parties with the exception of the aforementioned purposes of contract and payment processing.

Statistical Analysis of the Visits to This Internet Site

We collect, process and store the following data when this internet site or separate files on this internet site are accessed: IP address; website from which the file was retrieved; name of the file; data and time of the retrieval; transmitted data quantity; and report on the success of the retrieval (so-called weblog).

We utilise these access data solely in anonymised form for the ongoing improvement of our internet site and for statistical purposes.

Privacy Policy for the Utilisation of Facebook Plugins (Like Button)

We have integrated plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, into our site. You can recognise Facebook plugins by the Facebook logo or the "Like" button on our site. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/

When you visit our sites, the plugin creates a direct connection between your browser and the Facebook server. Facebook receives through this connection the information that you have visited our site with your IP address. When you click on the Facebook "Like" button while you are logged on to your Facebook account, you can link the content of our site to your Facebook profile. This enables Facebook to associate the visit to our sites with your user account. We want to point out that, as operators of this site, we do not receive any knowledge of the content of the transferred data or of Facebook's utilisation of the data. You will find additional information in Facebook's privacy declaration at http://de-de.facebook.com/policy.php

If you do not wish for Facebook to be able to associate your visit to our site with your Facebook user account, please log out of your Facebook user account.

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website and the Online Store analyze how users use the site. The information generated by the cookie about your use of this website or the Online Store (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website or the Online Store, compiling reports on your activities for HBC and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website or online store. We would like to point out that HBC uses Google Analytics with the extension "_anonymizeIp()", so that your IP address is only processed in abbreviated form to exclude a direct reference to a person.
You can object to the collection and use of information by Google at any time with effect for the future by installing the deactivation add-on provided by Google.
This website uses the remarketing function of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This function enables interest-based advertisements to be presented to visitors to the website as part of the Google advertising network. For this purpose, the remarketing function uses so-called "cookies", text files that are stored on your computer and which, among other things, make it possible to recognize your visit when you call up websites that belong to the Google advertising network. On these pages, you can then be presented with advertisements that relate to content that you have previously accessed on websites that use Google's remarketing function.
According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use the remarketing function, you can generally deactivate it by making the appropriate settings at http://www.google.com/settings/ads.
Google Tag Manager
We use the service called Google Tag Manager from Google. "Google" is a group of companies and consists of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC.
We have concluded an order processing agreement with Google. The Google Tag Manager is an auxiliary service and processes personal data itself only for technically necessary purposes. The Google Tag Manager takes care of loading other components, which in turn may collect data. The Google Tag Manager does not access this data.
You can find more information about the Google Tag Manager in Google's privacy policy.
Please note that American authorities, such as intelligence agencies, could potentially gain access to personal data that is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated, due to American laws such as the Cloud Act.

Google Ads

Use of Google Ads Conversion Tracking 
This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f DSGVO. The use of Google Ads may also involve the transmission of personal data to the servers of Google LLC. in the USA.
You can obtain further information about Google's data protection policy at the following Internet address: https://www.google.de/policies/privacy/.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with this we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Additional data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if they are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.

Bing Ads (Microsoft Corporation)

This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in the process, this is done in accordance with Art. 6 (1) lit. f DSGVO based on our legitimate interest in effective marketing.
The information collected with the help of the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/, you can
to check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Microsoft Bing Ads at the following web address: https://privacy.microsoft.com/de-de/privacystatement.
To the extent legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.
Bing Ads (Microsoft Corporation) Universal Event Tracking
This website uses the Universal Event Tracking of the conversion tracking technology "Bing Ads" by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of universal event tracking, each page of our website contains a tag that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction makes user behavior on our website traceable and sends the information thus collected to Microsoft Bing Ads. The purpose of this is that certain predefined goals, such as purchases or leads, can be statistically recorded and evaluated in order to make the targeting and content of our offers more interest-oriented. The tags do not serve to personally identify users at any time.
Insofar as the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads in Microsoft Bing Ads and the purchasing behavior of the user and thus serves to optimize our online offering.
If you do not wish to participate in the tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/, you can
to check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Microsoft Bing Ads at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement.
To the extent legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.

External Content

We utilise active JavaScript content from external providers on our internet site. When you visit our internet site, these external providers may receive personal information about your visit to our internet site. You can prevent this by installing a JavaScript blocker such as the browser plugin "NoScript" (www.noscript.net) or or by disabling JavaScript in your browser, This may result in restrictions on the functions found on the internet sites you visit.

Utilisation of Cookies

We use cookies on various sites for the purpose of designing a more attractive experience when visiting our websites and of enabling the use of certain functions. These so-called "cookies" are small text files that your browser stores on your computer. The process of storing a cookie file is also known as "setting a cookie".

You can yourself make settings in your browser so that you are notified whenever cookies are set, so that you can decide about accepting them in each specific case or so that you can always accept or always decline the acceptance of cookies. Cookies can be used for a number of different purposes - to recognise, for instance, that your PC has previously had a connection to a web site (permanent cookies) or to store the most recently viewed products or services (session cookies).

We set cookies so that your user convenience is enhanced. Our partner companies, however, are not permitted, or it is technically impossible for our partners, to obtain, process or utilise personal data from our website by using cookies. Most of the cookies we use are deleted from your hard drive at the end of the browser session (session cookies). Other cookies remain on your computer and enable us to recognise your computer when you return for another visit (permanent cookies). You are not exposed to either disadvantages or risks from the way we set cookies. We recommend that you allow the acceptance of cookies for our website so that you can utilise the convenience functions we offer.

Data Security and Data Protection, Email Communication

All technical and organisational possibilities are utilised for the storage of your personal data so that they are not accessible to third parties. However, we cannot guarantee full and complete data security during email communication; we therefore recommend that you send to us any information that is highly confidential by post.

Revocation of Consent – Data Information and Change Requests

The Federal Data Protection Act gives you the right, free of charge, to request information about your data that have been stored as well as the right to correction, blocking or deletion of any such data. Your data will then be deleted, provided that the deletion is not prohibited by applicable legal regulations. You may revoke at any time any consent for the use of your personal data you have given us. You may send requests for information, deletion and corrections of your data as well as suggestions at any time to the following address:

HAMBURG BUSINESS CENTER im Hanse-Viertel GmbH
Poststrasse 33
20354 Hamburg

Phone: 040 / 350 85 85
Fax: 040 / 350 85 80

Email: office@hbc.de

Fully Authorised Managing Director: Jochen Ruttkam

Sources: Disclaimer eRecht24, Facebook Privacy Policy, Google Analytics Privacy Policy, Google AdSense Privacy Policy, Google +1 Privacy Policy